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With a long list of credentials — fashion photographer, stylist, and Contributing Fashion Editor of www.glossedandfound.com — HELEN BERKUN has spent enough time in photo studios and on sets to know what to do (and what not to do) when it comes to her makeup routine. We caught up with the fashion maven to gossip all things beauty.

1. What is your beauty philosophy?
“Clean skin is everything. I truly believe that you shouldn’t go to bed with makeup on — not only does it stain your pillows, but I also love to let my skin rest, rejuvenate, and recharge!”

2. What is your favorite feature to play up?
“Ooh that’s a tough one! I love a smoky eye, typically. My eyes are actually pretty small and I love to play them up and make them seem bigger. Lately, I’ve also been really into a bold, red lip as it’s much quicker to keep my eyes bare and just throw on some lipstick.”

3. Who is your beauty crush?
“Hands down Gwen Stefani. She’s my beauty, fashion, and mother muse!”

4. What makeup trends are you loving right now?
“I love a matte lip. It’s awesome because it doesn’t bleed like glossy colors do.”

5. What beauty look would you never try?
“Black, green, or blue lipstick. Those colors make teeth look green in real life. Unfortunately, we don’t go through life with Photoshop or an Instagram filter on our faces, so I’ll have to pass on those trendy hues.”